This privacy policy is intended to inform you as a user of this website about the type, scope and purpose of the collection and use of personal data by us, the website operator HAG UG.

We take your data protection very seriously and treat your personal data confidentially and in accordance with legal regulations. As new technologies and the constant further development of this website may result in changes to this data protection declaration, we recommend that you read the data protection declaration again at regular intervals.

Personal data is individual information about the personal or factual circumstances of an identified or identifiable natural person. This includes information such as your real name, your address, your telephone number and your date of birth (if provided). The definitions of the terms used in this privacy policy (e.g. “personal data” or “processing”) can also be found in Art. 4 of the General Data Protection Regulation (GDPR).

Name and contact details of the controller

This data protection information applies to data processing by:

Responsible person:

HAF UG, c/o Ilo Business Center, Bredenyer Straße 2b, 45133 Essen, Germany

Register court: Essen Local Court

Commercial register number: applied for

Managing directors: Andreas Haaken, Igor Albanese, Olaf Fuldner,

Tel: 49 (0) 201-72230


Collection and storage of personal data and the nature and purpose of its use

a) Visiting the website

When you visit our website information is automatically sent to the server of our website by the browser used on your device. This information is temporarily stored in a so-called log file. The following information is collected without any action on your part and stored until it is automatically deleted:

  • IP address of the requesting computer,
  • Date and time of access,
  • Name and URL of the retrieved file,
  • Website from which access is made (referrer URL),
  • the browser used and, if applicable, the operating system of your computer and the name of your access provider.

This data is stored anonymously in accordance with the German Telemedia Act (TMG). The creation of personal user profiles is therefore excluded. This data is deleted or anonymized after the end of the connection.

We process the aforementioned data for the following purposes:

  • Ensuring a smooth connection to the website,
  • To ensure a comfortable use of our website,
  • Evaluation of system security and stability and
  • for other administrative purposes.

The legal basis for data processing is Art. 6 para. 1 p. 1 lit. f GDPR. Our legitimate interest follows from the data collection purposes listed above. Under no circumstances do we use the data collected for the purpose of drawing conclusions about your person.

We also use cookies and analysis services when you visit our website. You will find more detailed explanations in the sections 4 and 5 of this privacy policy.

b) Google Web Fonts

This site uses so-called web fonts for the uniform display of fonts, which are provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as “Google”). When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

For this purpose, the browser you are using must connect to Google’s servers. This gives Google knowledge that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of my online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR represent.

If your browser does not support web fonts, a standard font will be used by your computer.

Further information on Google Web Fonts can be found at

and in Google’s privacy policy:

c) Use of our contact form

If you have any questions, you can contact us using the form provided on the website. It is necessary to provide a valid e-mail address as well as your title and your first and last name so that we know who sent the request and can answer it. Data processing for the purpose of contacting us is carried out in accordance with Art. 6 para. 1 p. 1 lit. a GDPR on the basis of your voluntarily given consent by using the contact form. You can revoke this consent at any time. All you need to do is send an informal message by e-mail to The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.

The personal data collected by us for the use of the contact form will be deleted by us after your request has been dealt with.

d) E-mail contact

If you contact us by email, we will save your details for processing the request and in the event that follow-up questions arise. We only store and use other personal data if you consent to this or if this is permitted by law without special consent.

Forwarding of data

Your personal data will not be transferred to third parties for purposes other than those listed below.

We only pass on your personal data to third parties if:

  • You have given your consent in accordance with Art. 6 para. 1 p. 1 lit. a GDPR have expressly consented to this,
  • the disclosure pursuant to Art. 6 para. 1 p. 1 lit. f GDPR is necessary for the establishment, exercise or defense of legal claims and there is no reason to assume that you have an overriding legitimate interest in the non-disclosure of your data,
  • in the event that the disclosure pursuant to Art. 6 para. 1 p. 1 lit. c GDPR there is a legal obligation, and
  • this is legally permissible and in accordance with Art. 6 para. 1 p. 1 lit. b GDPR is required for the processing of contractual relationships with you.

Disclosure to other third parties

We will process your data in accordance with the existing data protection laws. Art. 6 para. 1 lit. c and f GDPR to third parties or state authorities if we are legally obliged to do so, e.g. due to official or court orders, or if we are entitled to do so, e.g. because this is necessary for the prosecution of criminal offenses or for the exercise and enforcement of our rights and claims.


We use cookies on our website. These are small files that your browser automatically creates and that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our website. Cookies do not cause any damage to your end device and do not contain any viruses, Trojans or other malware.

Information is stored in the cookie that results in each case in connection with the specific end device used. However, this does not mean that we obtain direct knowledge of your identity.

On the one hand, the use of cookies serves to make the use of our website more pleasant for you. We use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site.

In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your end device for a specified period of time. If you visit our site again, it will automatically recognize that you have already visited us and which entries and settings you have made so that you do not have to enter them again.

On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you. These cookies enable us to automatically recognize that you have already visited our site when you return. These cookies are automatically deleted after a defined period of time.

The data processed by cookies are necessary for the purposes mentioned to protect our legitimate interests and those of third parties in accordance with Art. 6 para. 1 p. 1 lit. f GDPR is required.

Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or a message always appears before a new cookie is created. However, the complete deactivation of cookies may mean that you cannot use all the functions of our website.

Google Analytics

The analysis service Google Analytics is used by us on the basis of Art. 6 para. 1 p. 1 lit. f GDPR is carried out. With the tracking measures used, we want to ensure a needs-based design and the continuous optimization of our website. On the other hand, we use the tracking measure to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you. These interests are to be regarded as legitimate within the meaning of the aforementioned provision.

We use Google Analytics, a web analytics service provided by Google Inc. (
) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as “Google”). In this context, pseudonymized user profiles are created and cookies (see section 4) are used. The information generated by the cookie about your use of this website such as

  • Browser type/version,
  • operating system used,
  • Referrer URL (the previously visited page),
  • Host name of the accessing computer (IP address),
  • Time of the server request,

are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage for the purposes of market research and the needs-based design of this website. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymized so that an assignment is not possible (IP masking).

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (

As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on this link. An opt-out cookie is set to prevent the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

Further information on data protection in connection with Google Analytics can be found in the Google Analytics Help (

Google Maps

Our website uses the Google Maps API to display geographical information visually. When Google Maps is used, Google (Google Inc., 1600 Amphitheatre Parkway, Mountain View, California, 94043) also collects, processes and uses data about the use of the Maps functions by visitors to the websites. Further information about data processing by Google can be found in Google’s privacy policy, which you can access at

Social media, YouTube and Vimeo links

We use cookies on our website on the basis of Art. 6 para. 1 p. 1 lit. f GDPR, we include links to the social networks Facebook and Twitter as well as to the sites YouTube and Vimeo in order to make our company better known. The underlying advertising purpose is to be regarded as a legitimate interest within the meaning of the GDPR. Responsibility for data protection-compliant operation must be guaranteed by the respective provider. By clicking on the corresponding link, you will be redirected to the Facebook or Twitter, YouTube or Vimeo offer.


Our website uses plugins from the YouTube site operated by Google. The operator of the pages is the company “YouTube”, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.

When you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited.

If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR represent.

Further information on the handling of user data can be found in YouTube’s privacy policy at


We use data on the basis of our legitimate interests to optimize and analyze our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR, we use the “Matomo” service, which is offered by InnoCraft Ltd (150 Willis St, 6011 Wellington, New Zealand, NZBN 6106769). The service (Matomo) uses “cookies” – text files that are stored on your end device. The information collected by the cookies is generally sent to a Matomo server in Germany and stored there.

As part of the contract data agreement that we as the website operator have concluded with Matomo, Matomo uses the information collected to analyze website usage and website activity and provides services related to Internet usage.

The data collected by Matomo on our behalf is used to evaluate the use of our online offering by individual users, e.g. to create reports on website activity in order to improve our online offering.

You have the option of preventing the storage of cookies on your device by making the appropriate settings in your browser. There is no guarantee that you will be able to access all functions of this website without restrictions if your browser does not allow cookies.

Here you can find more information on the use of data by the Matomo Cloud:


We use HubSpot to host our website as part of our legitimate interest in a technically flawless online offering and its economically efficient design and optimization. HubSpot collects usage data like any other hoster. This is identified and non-identifiable data when you visit our website. This data is either provided to HubSpot or collected automatically through the use of HubSpot services (“non-personal data”).

Based on non-personal data, it is not possible for HubSpot to trace from whom the data originates. D

However, as a hoster, HubSpot also collects data that can identify a person with a reasonable amount of effort (“personal data”). This personal data is basically all data that you enter when using the website.

HubSpot takes physical, electronic and procedural security measures to protect your personal data.

We also use Hubspot as a customer relationship management system on the basis of permission to process contract data. Here we store all data that you have transmitted to us for the initiation or conclusion of a contract, in particular your name, your contact details, any payment details and products purchased. This data remains stored by us as long as we still need it for the execution of the contract (in particular the warranty period) or as long as storage is required by law (in particular for tax-relevant data).

As part of our legitimate interest in a technically flawless online offering and its economically efficient design and optimization, we also use HubSpot to analyze our website.

HubSpot uses certain techniques for analysis, in particular cookies, which are stored on your computer. These store information about the use of our site, which we use to improve our offer. It is not possible for us to identify you as a visitor to our website.


We use the feedback tool “Sleekplan”, offered by Sleekplan GmbH, Georgenstrasse 66, 80799 Munich, to track, further develop and help shape your products. Users have the opportunity to share or comment on their own feedback or ideas in this tool. Feedback contributions can also be subscribed to in order to be automatically informed about progress. In order to participate in this portal, it is necessary to enter the user’s personal data, which is used in particular for automated notifications. This includes in particular: Name, e-mail address.

This personal data transmitted on a voluntary basis by a data subject to the data controller is stored for the purpose of processing or contacting the user. The user has the option of deleting the created account at any time via the profile settings. The SLEEKPLAN product, which also acts as a processor, is used to provide the feedback portal.

For further information, please refer to sleekplan’s privacy policy:

Rights of data subjects

You have the right:

  • to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you can request information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if it was not collected by us, and the existence of automated decision-making including profiling and, if applicable, meaningful information about its details;
  • in accordance with Art. 16 GDPR, to immediately request the correction of incorrect or incomplete personal data stored by us;
  • in accordance with Art. 17 GDPR, to demand the deletion of your personal data stored by us, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
  • in accordance with Art. 18 GDPR, to demand the restriction of the processing of your personal data if the accuracy of the data is disputed by you, the processing is unlawful but you refuse to delete it and we no longer need the data, but you need it to assert, exercise or defend legal claims or you have lodged an objection to the processing in accordance with Art. 21 GDPR;
  • in accordance with Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transmitted to another controller
  • pursuant to Art. 7 para. 3 GDPR to revoke your consent once given to us at any time. As a result, we may no longer continue the data processing that was based on this consent in the future and
  • to lodge a complaint with a supervisory authority pursuant to Art. 77 GDPR. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters.

Right of objection

If your personal data is processed on the basis of legitimate interests pursuant to Art. 6 para. 1 p. 1 lit. f GDPR, you have the right to object to the processing of your personal data pursuant to Art. 21 GDPR on grounds relating to your particular situation or if the objection is directed against direct marketing. In the latter case, you have a general right to object, which will be implemented by us without specifying a particular situation.

If you would like to exercise your right of revocation or objection, simply send an e-mail to

Data security

We use the widespread SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser when you visit our website. As a rule, this involves 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can tell whether an individual page of my website is transmitted in encrypted form by the closed display of the key or lock symbol in the lower status bar of your browser.

We also use suitable technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

Up-to-dateness and amendment of this privacy policy

This privacy policy is currently valid and is dated August 2022.

Due to the further development of our website and offers on it or due to changed legal or official requirements, it may become necessary to change this data protection declaration. The current privacy policy can be viewed at any time on the website at
can be retrieved and printed by you.

The 360° room experience tool for your business